VK clips - a new way to shoot in the popular social network
After the wave of TikTok's success, social networks began to massively introduce the format of short vertical videos into their functionality. First, Instagram* released Reels, and then it all started to roll.Many were skeptical about such attempts to overtake TikTok, but time has shown that the method works! Now even VKontakte can publish so-called clips and advance many times faster.
According to the latest data, VK Clips attract more than 100 million users per month, and the wordpress web design agency videos themselves receive more than 1 billion views per week! Incredible numbers even by the standards of such giants as YouTube and TikTok. Agree, this is a good reason to start filming right now!
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In the words of the community itself:
"VK Clips is an endless feed of short videos on various topics: from entertainment to education. Here you can see videos based on your interests or become an author, get recommended and collect millions of views."
The community also claims that they have created and launched a cutting-edge recommendation system that instantly adapts to user requests.
"Do everything as before: watch videos, comment on them, mark them as "likes" or "not interesting". Now your reactions will instantly influence what you see in the feed. If you like cats, you will see cute videos more often. And if you are tired of them, you will see them less often. Algorithms constantly analyze videos on the platform to distribute them by genre and category, and now they also filter out copies and only display original content in recommendations."
Well, and a feature that is definitely not in any other analogue of "endless feeds" - the function of controlling the shooting with the help of AR mechanics. For example, to start recording, you need to show a gesture. You can disperse clouds or make photo collages with hand movements, show gestures for speed or send hearts to viewers - all this is called AR effects.
Clips can be viewed in both the mobile and desktop versions. They can be shared, but they cannot be saved yet.
Before being included in recommendations, clips undergo moderation. The verification takes some time, so views do not appear immediately. If there are no views for a very long time, then the clip was not included in recommendations.
What to shoot?
"Clips" are suitable for videos of any genre. It is important to shoot them correctly.
Light, dynamic, viral videos that grab attention from the first seconds — this is a working scheme. Remember that we are dealing with a short video format, which can also be scrolled through with one simple swipe up. Take this nuance into account.
Look at what similar accounts are filming, experiment and don't forget about regularity. It is the key to the popularity of any blogger.
Well, no one has cancelled the challenge trend yet.
How to publish a clip on VKontakte?
The "clips" tab is located in the lower right corner (the fourth tab from the right), here you can simply scroll up to view clips of all users.
To view clips from users you follow, you need to click on "subscriptions" in the top field of the screen.
In principle, the interface is intuitive, but we will still tell you how to shoot your own video from scratch.
Open the Clips tab.
Click on the "remove" button, it is located in the lower right corner of the screen.
Show the camera the gesture or press the record button in the center.
After you finish filming, click the "next" button under the record button.
During the recording stage, you can add effects, change the flash mode, adjust the grid and frame rate per second.
But let's be honest, few people shoot clips in the app itself; most often, users upload ready-made videos. Here's how to do it:
Click on the square in the lower left corner.
Select a video from your phone's media library.
Edit the video. There are several tabs for this:
In the stickers tab you can add hashtags, mention a user, add time and the stickers themselves, of course.
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